RSA project

For this project we have to create a short 1 minute animation that gives a visual image of the audio that is playing. The audio will be a clip of a talk and we have two options. One is based on design and the other it based on curiosity.

The first thing I did was to research previous RSA animations to see what has been done before. I found a few of the animations as they were difficult to find.

Most of the animations were drawn or at the very least, digital so i wanted to do something different and I think stop motion would be a good idea.
I then listened to both clips and I was able to visualize the clip about curioisty more than the design one so I think the curiosity clip is the one I should pursue.
I then began researching the word curioisty which means:

curiosity

kjʊərɪˈɒsɪti/

noun

noun: curiosity; plural noun: curiosities

1. 1.

   a strong desire to know or learn something.

   "filled with curiosity, she peered through the window"

   synonyms:

   inquisitiveness, interest, spirit of enquiry; informalnosiness "his evasiveness roused my curiosity"

2. 2.

   an unusual or interesting object or fact.

   "he showed them some of the curiosities of the house"

   synonyms:

   peculiarity, oddity, strangeness, oddness, idiosyncrasy, unusualness, novelty More

I also found a few quotes relating to curiosity:

As well as this, I also discovered that there are different kinds of curiosity which I find really interesting:

Then next step was to listen to my chosen clip more intently and I took the script from the compainy website and underlined keywords which I thought were important. Since I didnt really have any ideas, this was the perfect place to start as inspiration spawned from it.

I then realized that as listened to the clip and read through the script, I could see different things for each keyword, so I wrote them down to help me build up an idea.

Since the animation had to speak to multiple people, I wanted the protagonist to be someone everyone could relate to which is, also I wanted to use a material that is easy to move and looks rather childish which is why I chose to use plasticine.
The next step was to research placticine animation and things turning into other things as my idea was now to simple take the keyword visuals I thought of and morph them into each other.

I found this animation which has some really nice plasticine morphing in it.

http://www.youtube.com/watch?v=GSzCLf8tjP4

I also found this rather famous claymation animation. Its a little peculiar but really shows how much detail you are able to go into using just plasticine or clay.

https://www.youtube.com/watch?v=uUtEtUD-sSg

 

My inspritation came from an advert I recently saw on tv which was an advert for a company called Amego loans which I very much enjoyed:
 https://www.youtube.com/watch?v=UQDVIE_SoJ8
Another  form of inspiration came from my childhood in the shape of morph from art attack. A simple little clay man.

I then made a storyboard and tried to time it as best as I could:

UPDATE: I created my animatic using my storyboard. It was very quick as I only needed to add a few in between shot since my storyboard was basically my key frames:

https://www.youtube.com/watch?v=mbLdWlETFP8&list=UUwZxxNPxE08ugFY1I8Tmcgw

SECOND UPDATE: I have now started to animate it. I set up my little studio over the christmas holidays and began shooting it.

The animation is now finished and edited. It went exactly as planned but the final shot of the world spinnin looked a little plain so I changed it to have a few key words surrounding it so that it didnt look too boring. I really liked how effective the plain white background was as your attention was not drawn to anything other thant the character and his interactions.

If I could have done anything differently. I would have used a different material for the main character as plasticine was very tricky to work with because it constantly got dirty, left marks everywhere and one of the arms kept falling off. I would have used modelling clay as I am familiar with that material. The only reason I didn't use that is because I wanted the animation to be really colourful and plasticine gave me that opportunity.

FINISHED ANIMATION:   https://www.youtube.com/watch?v=8oDsg8L0qeY